AI in
Business

Jeff Watkins is founder of NorthStar Intelligence and a seasoned CAIO, CTO and CPTO with 25+ years’ experience. An AI and cybersecurity specialist, author and international keynote speaker, he explores the intersection of technology, security and human behaviour. He also co-hosts the multi-award-winning Compromising Positions cybersecurity podcast.

Charlie Moran is Head of Data Capability at Skipton Group, leading The Society’s data, analytics, AI and governance agenda. Passionate about turning data into business value, he helps colleagues harness innovation through curiosity, building the skills, culture and capabilities needed to thrive in an AI enabled future. Operating in the mutual sector, Charlie is particularly focused on how AI can create better outcomes for members, balancing innovation with trust, responsibility and long term value.

An ex-journalist, Zsike Peter is a strategic narrative copywriter and the founder of Vampire Digital, a boutique agency specialising in premium LinkedIn authority-building for founders, investors, and academics. She is the author of Thinkbait, her first book and methodology designed as the antidote to AI-generated noise, as well as two adjacent e-books: The Tales and The Architecture of Attention. Together, these works champion human creativity and the preservation of original thought in an AI-saturated environment. An experienced speaker across the UK and Europe, Zsike regularly serves as a pro-human voice on university panels and at major conferences. She addresses generative AI’s impact on human output, ethical AI implementation, and LinkedIn strategies for investor scrutiny. Zsike operates on the belief that creativity is resistance and language has to be preserved.